The seemingly stream-of-consciousness lyrical approach of “Say You Will” carries across each of the album’s 12 tracks, most notably on “Bad News,” with the maximal AutoTune only adding to the urgency. ![]() Even during the album’s few moments of boast, West sounds beaten down by life, fame, and his own pressure to repeatedly best himself. Whereas “Yeezus” is calculatedly abrasive (brilliantly so), “808s & Heartbreak” is genuinely sad. Recorded in just three weeks in Hawaii with a team of hand-picked collaborators, “808s & Heartbreak” is the introverted little brother to 2013’s “Yeezus” – sharing that album’s stark minimalism and little else. As the postmodern cliché goes, I wanted to find myself.įittingly, album opener “Say You Will” embodies this self-hauntedness by balancing its stream-of-consciousness verses with a briefly poetic chorus that is at once cleverly stunted and agelessly prophetic. I wanted to write the great (un)American novel. Those in tune with pop culture understood the album’s immediate and lasting impact as, for lack of a better word, a true game-changer – both for West and pop culture at large.Īs a perpetually odd 21-year-old creative seemingly trapped in the Deep South, the arrival of a new Kanye West album was (as always) a welcome gift of encouragement – a message from the other side of success that seemed to say “Really? Me too.” The release of “808s” proved especially meaningful, as I was on the cusp of abandoning a job I despised and exiting an unfulfilling long-term relationship. With his 2008 album “808s & Heartbreak,” Kanye West injected a distinct brand of introspective emotionalism into hip-hop and created an incidental sub-genre (see: Drake) in its aftermath.
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